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Short answer: to publish a press release in Panama, start with a real news angle (a launch, an opening, an appointment, a result), write it in the classic news structure — headline, one-paragraph summary, quotes from a named spokesperson, background and contact details — in English, Spanish or both, and send it to business media that cover your market. If you need guaranteed publication on a set date, use a paid, clearly labeled press release slot; if you want independent coverage, pitch the story to the newsroom and let the editors decide.
What counts as news for business media
Editors look for something that changed. Good reasons for a press release include a new company, branch or office in Panama, Dubai or the United States; a new product or service; a partnership or contract that can be named publicly; the appointment of a new executive; an event, award or certification you can document; or results you are willing to publish and stand behind. A list of services or a general “about us” text is not news — that belongs on your website.
The structure that editors expect
- Headline: one line, with the company name and what happened.
- Dateline and lead paragraph: city and date, then who, what, when, where and why in two or three sentences.
- Body: details in order of importance, with one or two quotes from a named person who is authorised to speak for the company.
- Boilerplate: a short, factual paragraph about the company.
- Media contact: name, email and phone or WhatsApp of the person who will answer questions.
Keep it short. Most releases work best between 300 and 600 words, with one good image that you own the rights to.
English, Spanish or both?
Panama works in Spanish, but much of its business community — the Canal, logistics, banking, real estate and international companies — reads in English. If you want to reach investors or partners in the UAE or the USA, publish in English; if your customers are local, Spanish matters. A bilingual release, with each version written properly rather than machine-translated, gives you both audiences.
Editorial coverage vs. a paid press release
There are two honest routes. Editorial coverage is free, but the newsroom decides whether, when and how to publish, and may rewrite your text or ask for more information. A paid press release guarantees publication of your own text (after review for accuracy and legality) and must be clearly labeled as “Press Release” or “Sponsored” so readers know who wrote it. Reputable media never hide that label, and you should be wary of any outlet that offers to present paid content as independent news.
Checklist before you send it
- Every figure, date and name is correct and can be backed up.
- Quotes are approved by the person quoted.
- You have permission to use every image and logo.
- Legal or regulated claims (investments, health, real estate) have been reviewed by a professional.
- Your website and WhatsApp link work, because that is where interested readers will go.
How to reach Panama, the UAE and the USA in one place
CanalMarket Global News publishes business news from Panama, the United Arab Emirates and the United States in English and Spanish — for example our coverage of the Panama Canal’s fiscal year 2026 results and why Panama is becoming a hub for international business. Companies can send news tips to our newsroom for free through our contact page — editorial review, publication not guaranteed. For guaranteed publication, our Starter Press plan includes one press release per month (up to 600 words and one image), labeled “Press Release”, with a permanent link and one link to your website or WhatsApp, reviewed by our newsroom within two business days. Companies that want a full article written or edited by our newsroom, plus banners, can choose a Business Feature or higher plan. See all plans and prices, or ask Viviana, our AI sales assistant, in the chat at the bottom of the page.
Frequently asked questions
How long should a press release be?
Usually 300 to 600 words. If you need more, the story may work better as a sponsored article or an interview.
Can I publish the same press release on several sites?
Yes, it is your text. Search engines will normally show one version, so send each outlet the final text at the same time and link back to your own website.
Will my press release be labeled?
On CanalMarket Global News, yes: every paid release is labeled “Press Release” and every sponsored article is labeled “Sponsored”. Our news coverage is decided by the editors.
Can I publish in Spanish?
Yes. We publish in English and Spanish, and bilingual campaigns are available on higher plans.
Publish your press release — plans from $99/month · Ask us on WhatsApp
